The launch of their new website unifies the digital presence of the group and represents the first step in their digital expansion. The new brand image, closer and more dynamic, is more inclusive of the Partners from the different acquired brokerages and the group’s clients.
Barcelona, January 27, 2025. - SABSEG, the broker that is leading growth in Spain and Portugal, has launched its new visual identity, closer and more dynamic, consolidating its integration model.
In collaboration with the renowned consultancy Morillas, SABSEG has redefined its purpose and positioning, based on a thorough analysis of its competitors and a strong commitment to its clients and partners. In the words of Marc Morillas, CEO of Morillas: “The new corporate image transcends the visual, conveying trust, cohesion, and a shared vision of the future.”
At the same time, the company reinforces its digital presence with the launch of a new website, sabseg.com. This portal represents an important milestone in its evolution, unifying the online presence of the group's brokers across the Iberian Peninsula and materializing its growth ambition. The new website not only offers a modern and functional design, but also allows users to intuitively access all the information about its solutions, reinforcing its focus on service excellence, specialty, and proximity to the client.
In the words of Carles Alsina, CEO of SABSEG in Spain, “The company transforms to be perceived as a closer, friendly, and accessible brand, without renouncing the solidity and reliability that has always characterized it.”
About Sabseg
Sabseg is the leading independent broker in Iberia that incorporates insurance brokerages specializing in different niches and geographies, with a high specialization in business insurance. It is a reference in sectors such as agriculture, credit and surety, international credit, nautical, private client, art, and general insurance. The commitment to technology and the digitization of processes strengthens its customer service by centralizing key functions such as finance and talent management. The group's strategy is based on supporting the partners of the integrated brokerages, providing them with technological, financial, and human resources to maintain a close relationship with their clients, along with access to innovative solutions. With Carles Alsina as CEO and Ignacio Quesada as M&A director, Sabseg closed 2023 with over 500 million euros in premiums, serves 200,000 clients, and has 450 employees, 45 offices, and more than 2,000 agents.